Lining up a personalised digital experience for BBC music lovers
Glastonbury is a major event for BBC Music and for music lovers everywhere. For the 2017 festival, BBC Creative asked us to implement their digital vision to help drive a greater audience to iPlayer – either to watch live or on demand.
The idea was to create an online tool where fans could put together a personalised line-up of acts that they wanted to see and turn that line-up into a custom poster that they could download or share on social media. Alongside the poster, the process finished nicely with a schedule of their chosen lineup performances, when and where to watch them, complete with calendar reminders ensuring they wouldn’t miss a thing, whether they were at the event or watching at home.
The online microsite received 45,000 visits in the run up to and during the festival, with 8,000 people adding the reminders to their calendars.
“We loved working with Joi Polloi to create My Glasto Lineup. It took BBC’s coverage of Glastonbury Festival to the next level.”
How can we help you?
We can help you use digital technology to understand and connect with your audiences; to work more efficiently and profitably; and create things you didn’t dream possible.
We work across industries on projects of all sizes. The earlier we’re involved, the more value we can add. We’d love to work with you – we’re always happy to chat.