The Great British Bake Off - Joi Polloi

Cooking up the official website and mobile app for the iconic show

The Great British Bake Off is the nation’s favourite baking competition, gripping millions of viewers week in week out. Its brand and style are instantly recognisable and much imitated. Love Productions asked us to take the programme’s online presence to the next level and also create a new mobile app. We set out to improve the existing website’s design, collaborating with official Bake Off illustrator Tom Hovey to create bespoke illustrations for the site. 

The Great British Bakeoff judges talking to a contestant
Screengrabs of the GBBO app

We made sure that the website had a strong focus on accessibility, to provide an excellent experience for all users. We also ensured the website was extremely secure and robust to cope with high volumes of viewer demand and spikes in traffic.

Additional functionality allowed users to shop for kitchenware and baking equipment direct from the recipes. The app was developed for both iOS and Android.

Screengrabs of the GGBO app
Screengrabs of the GGBO website

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